RankThat vs Moz Pro: which is better for client SEO?
Moz Pro is one of the longest-running SEO tools, known for Domain Authority, its link index and a lot of free SEO education. RankThat is built to run client sites: audits with fixes applied in WordPress, rank and AI tracking, a local map grid and a monthly report drafted for you. Moz is strong on research metrics; RankThat puts more of the client work in one plan.
Moz facts checked October 2026 from their own website. Tell us if anything has changed.
Looking at other options too? See Moz alternativesRankThat is best for
Agencies and local businesses that want fixes applied, local and AI tracking included, and reports their clients can read.
Professional $99/mo: 5 projects, 1,000 tracked keywords per project, 3 team members per project, local SEO included. Enterprise $199/mo: unlimited. 14-day free trial (card required, no charge until the trial ends).
Moz is best for
SEOs who rely on Domain Authority and Moz's link data, want the MozBar extension, and value Moz's training and help resources.
Standard $99/mo (3 sites, 300 keywords, 1 user), Medium $179/mo (10 sites, 1,500 keywords, 2 users), Large $299/mo (25 sites, 3,000 keywords, 3 users). Yearly: $79, $143 and $239 a month. A $49/mo starter plan covers one site.
Local SEO is a separate product, Moz Local, from $16/mo ($199 billed yearly). Extra AI prompts cost $50 per 100.
Feature by feature
| RankThat | Moz | |
|---|---|---|
| Site audit | 100+ checks, plain-English fixes | Site Crawl, 400K pages/mo on Standard |
| Fixes applied on your websiteMoz describes Site Crawl as error reports with clear instructions for fixes. | Yes, in WordPress via the free Bridge plugin | No, instructions for fixes |
| Undo a site change | One click | |
| Tracked sites and keywords at $99 | 5 projects, 1,000 keywords each | 3 sites, 300 keywords |
| Rank tracking | Daily or weekly, desktop and mobile, any location | Yes, mobile and multiple locations |
| Local map grid | Included | Moz Local Local Grid, from $199/yr |
| AI visibility trackingMoz Standard includes 150 tracked prompts. | ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews | GPT, Gemini, Google AI Mode; weekly |
| Keyword data | Solid for client work | 1.25B monthly keyword volumes, 800M+ suggestions |
| Backlink database | Profile, new and lost links, prospects | 45.5T links across 1B domains |
| Authority metric | Domain Authority, Page Authority, Brand Authority | |
| AI content | Briefs and full articles in your brand voice | AI content briefs (2 to 50 a month) |
| Branded reports | Included, plus a client portal | Branded reports on Medium and Large |
| Users at $99 | 3 per project | 1 user |
| Browser extension | MozBar Premium (Chrome) |
Why teams switch to RankThat
More sites and keywords for the same $99
Moz Standard is $99/mo for 3 sites, 300 keywords and 1 user. RankThat Professional is $99/mo for 5 projects, 1,000 keywords per project and 3 team members per project.
Fixes applied, not just reported
RankThat's audit explains each issue in plain English, then the free Bridge plugin applies approved fixes in WordPress: titles, redirects, schema, image compression, internal links and more, each with one-click undo.
Local SEO in the same plan
Moz Local is a separate subscription. RankThat Professional includes a Local Rank Grid, citations and Google Business Profile reviews with AI-drafted replies you approve.
Wider AI tracking
Moz tracks GPT, Gemini and Google AI Mode. RankThat checks ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews, and shows how you compare with competitors.
Where Moz is stronger
- Domain Authority is a long-trusted metric that many clients and link sellers already know. RankThat has no equivalent score.
- A large link index: 45.5T links across 1B domains.
- MozBar Premium, a Chrome extension for checking pages and search results as you browse.
- Moz Academy, Whiteboard Friday and the Beginner's Guide to SEO for training a team.
- An API with an MCP server for pulling Moz data into your own tools. RankThat has no public API.
Many agencies keep a research suite for deep keyword and backlink research and use RankThat for the monthly client work.
Questions, answered
Can I move my data from Moz?
There's no Moz import. You add your sites and keywords to RankThat, connect Search Console and Google Analytics 4, and ranking history starts from that day.
Does RankThat show Domain Authority?
No. Domain Authority is Moz's own metric. RankThat shows the backlink profile, new and lost links, link building prospects and broken links, which is what most client link work needs.
Do I still need Moz Local for local clients?
Not for tracking. RankThat Professional includes a Local Rank Grid, citations and Google Business Profile review replies. If you need your listings distributed to 90+ directories, Moz Local is built for that.
Is there a free trial?
Every RankThat plan has a 14-day free trial. You add a card when you sign up, you aren't charged until the trial ends, and you can cancel before then.