RankThat vs SE Ranking: which is better for agencies?
SE Ranking is a good-value SEO platform popular with agencies, with rank tracking across several search engines, a site audit, and paid add-ons for AI search and white label. RankThat is built for client work: it applies fixes in WordPress, includes AI visibility and a local map grid, and drafts the monthly report. Both are priced well below the big suites; the difference is how much of the work gets done for you.
SE Ranking facts checked October 2026 from their own website. Tell us if anything has changed.
Looking at other options too? See SE Ranking alternativesRankThat is best for
Agencies with WordPress and local business clients who want fixes applied, AI and local tracking included, and reports drafted for them.
Professional $99/mo: 5 projects, 1,000 tracked keywords per project, white-label reports and client portal, AI visibility and local SEO included. Enterprise $199/mo: unlimited. 14-day free trial (card required, no charge until the trial ends).
SE Ranking is best for
Agencies that want a broad, affordable research and tracking platform with Google, Bing, Yahoo and YouTube rankings and an API.
Core $129/mo (10 projects, 2,000 keywords tracked daily, 1 seat) and Growth $279/mo (30 projects, 5,000 keywords, 3 seats). Billed annually: $103.20 and $223.20 a month. Enterprise is custom.
SE Ranking add-ons: AI Search $89/mo ($71.20 billed annually), Agency Pack with white label and 30 client seats +$69/mo (annual billing only), API +$45/mo (annual only), extra seats from $16.
Feature by feature
| RankThat | SE Ranking | |
|---|---|---|
| Site audit | 100+ checks, incl. llms.txt and AI crawler access | 115+ checks, 250k pages/month on Core |
| Fixes applied on your websiteSE Ranking's audit page gives manual 'How to fix' steps for each issue. | Yes, in WordPress via the free Bridge plugin | No, how-to-fix steps |
| Undo a site change | One click | |
| Rank tracking | Daily or weekly, desktop and mobile, any location | Daily; Google, Bing, Yahoo, YouTube; ZIP-level |
| Keywords tracked at the entry agency price | 1,000 per project, 5 projects ($99) | 2,000 across 10 projects ($129) |
| Local tracking | Local Rank Grid included | Local & Map Rank Tracker, 1,500 keywords |
| AI visibility trackingSE Ranking tracks AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini. | ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews (included) | AI Search add-on, $89/mo |
| Keyword database | Solid for client work | Billions of keywords, 188 countries |
| Backlink database | Profile, new and lost links, prospects | 2.9T backlinks, 411M referring domains |
| AI content writing | Articles in your brand voice, published to WordPress | 25 articles on Core, 50 on Growth |
| White label and client access | Included | Agency Pack, +$69/mo (30 client seats) |
| Monthly report written for you | Drafted in plain English, you approve it | Branded reports, sent on a schedule |
| Search Console and GA4 | ||
| Claude / MCP connector | Yes, Claude connector | MCP access on Core and Growth |
Why teams switch to RankThat
Fixes applied, with undo
SE Ranking lists how to fix each issue. RankThat drafts the fix and the free Bridge plugin applies it in WordPress: SEO titles, redirects, schema, alt text, internal links, security headers and more. Every change can be undone in one click.
AI visibility and white label without add-ons
AI Search is $89/mo and the Agency Pack is $69/mo on SE Ranking. RankThat Professional includes AI visibility tracking, white-label reports and a client portal at $99/mo.
A map grid for local clients
RankThat's Local Rank Grid shows where a plumber or dentist ranks across a map of their service area, alongside citations and Google Business Profile reviews you can reply to.
Reports that explain themselves
RankThat drafts each client's monthly report in plain English (clicks, calls, rankings, work completed). You review and approve it; nothing is sent automatically.
Where SE Ranking is stronger
- Tracks Bing, Yahoo and YouTube as well as Google. RankThat tracks Google.
- Bigger research data: billions of keywords across 188 countries and 2.9T backlinks.
- An API add-on (+$45/mo) and API credits on each plan. RankThat has no public API.
- More projects at the entry price (10 on Core) if you have many small sites with few keywords each.
- Free 14-day trial without a credit card. RankThat asks for a card at sign-up (no charge until the trial ends).
Many agencies keep a research suite for deep keyword and backlink research and use RankThat for the monthly client work.
Questions, answered
Can I move my data from SE Ranking?
There's no SE Ranking import. You add your sites and keywords to RankThat, connect Search Console and Google Analytics 4, and ranking history starts from that day.
Does RankThat track Bing or YouTube?
No. RankThat tracks Google positions on desktop and mobile, plus mentions in ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. If Bing or YouTube rankings matter to your clients, SE Ranking covers them.
Which is cheaper for an agency with 5 clients?
RankThat Professional is $99/mo for 5 projects with AI visibility, white label and a client portal included. SE Ranking Core is $129/mo; adding AI Search and the Agency Pack brings it to about $287/mo on monthly AI Search billing, or $243.40/mo with everything billed annually.
Is there a free trial?
Every RankThat plan has a 14-day free trial. You add a card when you sign up, you aren't charged until the trial ends, and you can cancel before then.