RankThat vs AgencyAnalytics: reporting tool or SEO platform?
AgencyAnalytics is a client reporting platform: it pulls data from 85+ marketing tools into white-label dashboards and reports, with SEO tools on the side. RankThat is an SEO platform that does the work and then reports it: audits, fixes applied in WordPress, rank and AI tracking, local grids, and a monthly report drafted in plain English. Agencies that run many channels for clients often need AgencyAnalytics; agencies focused on SEO may not.
AgencyAnalytics facts checked October 2026 from their own website. Tell us if anything has changed.
Looking at other options too? See AgencyAnalytics alternativesRankThat is best for
SEO-focused agencies that want the audit, fixes, tracking and monthly report in one place, priced per plan rather than per client.
Professional $99/mo covers 5 projects with rank tracking, AI visibility, local SEO, white-label reports and a client portal. Enterprise $199/mo: unlimited projects. 14-day free trial (card required, no charge until the trial ends).
AgencyAnalytics is best for
Full-service agencies that report on PPC, social, email and call tracking as well as SEO, and want every client's data in one branded dashboard.
Core plan $20 per client per month, billed annually, with unlimited staff and client users. Volume pricing for 25+ clients.
On AgencyAnalytics, Rank Tracker is an add-on ($41.67/mo for 500 keywords) and AI Tracker (beta) is $20.83/mo for 250 credits, both billed annually.
Feature by feature
| RankThat | AgencyAnalytics | |
|---|---|---|
| Site audit | 100+ checks with plain-English fixes | Site Auditor, 40+ common issues |
| Fixes applied on your website | Yes, in WordPress via the free Bridge plugin | Not listed |
| Undo a site change | One click | |
| Rank tracking | Included; daily or weekly, desktop and mobile | Add-on, $41.67/mo for 500 keywords (daily) |
| Local map grid | Included | Not listed |
| AI visibility tracking | Included; ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews | AI Tracker (beta), $20.83/mo |
| Keyword research | Volumes, difficulty, intent, ideas, gaps | No dedicated tool listed |
| Backlinks | Profile, new and lost links, prospects | Backlink monitoring |
| Marketing integrations | Google, WordPress, AI assistants, social | 85+ integrations |
| White-label client portal | Included | Included, with custom domain and email |
| Monthly report | Written for you in plain English, you approve it | Unlimited reports and dashboards, AI summaries |
| Users | 3 per project on Professional, unlimited on Enterprise | Unlimited staff and client users |
| Claude / MCP connector | Yes, Claude connector | MCP access for ChatGPT and Claude |
Why teams switch to RankThat
Do the SEO work, not just report it
AgencyAnalytics shows the numbers. RankThat also finds what to fix with a 100+ check audit, drafts the fixes and applies them in WordPress through the free Bridge plugin, with one-click undo.
Tracking included, not added on
Rank tracking and AI tracking are paid add-ons on AgencyAnalytics. RankThat Professional includes rank tracking, AI visibility across five assistants and a Local Rank Grid for 5 projects at $99/mo.
A report that says what happened
RankThat drafts each monthly report in plain English: clicks, calls, rankings and the work you completed, with fair month-on-month and year-on-year comparisons. You edit and approve; nothing is sent automatically.
Research built in
Keyword ideas, difficulty and intent, keyword gaps against competitors, content briefs and AI articles are part of RankThat, so you don't need a second SEO tool feeding the dashboard.
Where AgencyAnalytics is stronger
- 85+ marketing integrations, so PPC, social, email and call tracking sit in the same client report. RankThat focuses on SEO, Google data and AI search.
- Unlimited staff and client users on every account.
- More reporting extras: roll-up dashboards across clients, anomaly detection, benchmarks and forecasting.
- White label down to a custom domain and custom email.
- Free 14-day trial without a credit card. RankThat asks for a card at sign-up (no charge until the trial ends).
Many agencies keep a research suite for deep keyword and backlink research and use RankThat for the monthly client work.
Questions, answered
Can I move my data from AgencyAnalytics?
There's no AgencyAnalytics import. You add your sites and keywords to RankThat, connect Search Console and Google Analytics 4, and ranking history starts from that day.
Can RankThat report on Google Ads or Facebook Ads?
No. RankThat has no ads or PPC tools. Its reports cover SEO: Search Console, Google Analytics 4, rankings, AI visibility, local results and the work completed. If you report on paid channels too, AgencyAnalytics covers them.
Which costs less for 5 clients?
RankThat Professional is $99/mo for 5 projects with rank tracking and AI visibility included. On AgencyAnalytics, 5 clients on Core is $100/mo billed annually, plus $41.67/mo for the Rank Tracker add-on and $20.83/mo for AI Tracker.
Do my clients get their own login?
Yes. RankThat's client portal lets clients log in read-only to their own sites, under your branding.
Is there a free trial?
Every RankThat plan has a 14-day free trial. You add a card when you sign up, you aren't charged until the trial ends, and you can cancel before then.