RankThat vs Ubersuggest: which is right for your sites?
Ubersuggest, from Neil Patel, is a low-cost SEO tool aimed at people doing SEO on their own site, with keyword ideas, a weekly site audit, SEO training and a lifetime purchase option. RankThat is built for running client sites: fixes applied in WordPress, daily rank tracking, AI and local tracking, and white-label reports. If you're learning SEO on a budget, Ubersuggest is a fair choice; if you report to clients, RankThat is built for that.
Ubersuggest facts checked October 2026 from their own website. Tell us if anything has changed.
Looking at other options too? See Ubersuggest alternativesRankThat is best for
Agencies, freelancers and business owners with several sites who want fixes applied, daily tracking and client-ready reports.
Starter $50/mo (1 project). Professional $99/mo (5 projects, 1,000 tracked keywords per project). Enterprise $199/mo (unlimited). 14-day free trial (card required, no charge until the trial ends).
Ubersuggest is best for
Solo site owners and beginners who want low-cost keyword ideas, a simple audit and SEO training, and like the option of a one-time lifetime price.
Individual, Business and Enterprise plans. Their pricing page puts Ubersuggest at US$29 to US$99 a month, with a one-time lifetime option (lifetime purchases are non-refundable). Prices shown can differ by country. 7-day free trial on monthly plans.
Ubersuggest add-ons are $5/mo each: extra projects, 250 tracked keywords, users, competitors, AI prompts or credits.
Feature by feature
| RankThat | Ubersuggest | |
|---|---|---|
| Site audit | 100+ checks, 50 audits a month on Professional | Weekly, 1,000 to 10,000 pages by plan |
| Fixes applied on your website | Yes, in WordPress via the free Bridge plugin | Not listed |
| Undo a site change | One click | |
| Rank tracking | Daily or weekly, desktop and mobile | Weekly, incl. mobile |
| Projects and tracked keywords | 5 projects, 1,000 keywords each ($99) | 1 to 15 projects, 125 to 300 keywords each |
| Local map grid | Included | Not listed |
| AI visibility trackingUbersuggest checks 10 to 20 prompts per brand, monthly to weekly depending on plan. | ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews | ChatGPT, Gemini, Google AI Overview |
| Keyword database | Solid for client work | 2.2B+ keywords |
| Backlinks | Profile, new and lost links, prospects | 2,000 to 10,000 rows per report |
| AI content writing | Articles in your brand voice | Content Studio, uses monthly credits |
| WordPress | Free Bridge plugin applies fixes and publishes | WordPress plugin available |
| White-label reports and client portalUbersuggest says it does not offer white-label reporting or branded client portals. | Included | |
| Team users | 3 per project on Professional | 5 users on the top plan |
| API |
Why teams switch to RankThat
Built for client work
Ubersuggest doesn't offer white-label reports or branded client portals. RankThat drafts a plain-English monthly report for each client, adds your branding, and gives clients a read-only login to their own sites.
Daily rankings, not weekly
Ubersuggest updates tracked keywords weekly. RankThat tracks Google positions daily or weekly per project, on desktop and mobile, for any location, with share of voice and a record of which page ranks.
Fixes applied for you
RankThat's 100+ check audit explains why each issue matters, then the free Bridge plugin applies approved fixes in WordPress, with one-click undo.
Local and AI tracking that goes further
RankThat adds a Local Rank Grid for map results and checks five AI assistants (ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews), compared with competitors.
Where Ubersuggest is stronger
- Lower entry price, and a one-time lifetime purchase option instead of a monthly bill.
- About 20 hours of step-by-step SEO training videos and email support for your SEO questions.
- A Chrome extension for checking keywords as you browse. RankThat has no browser extension.
- Cheap $5/mo add-ons for extra projects, keywords, users and prompts.
Many agencies keep a research suite for deep keyword and backlink research and use RankThat for the monthly client work.
Questions, answered
Can I move my data from Ubersuggest?
There's no Ubersuggest import. You add your sites and keywords to RankThat, connect Search Console and Google Analytics 4, and ranking history starts from that day.
Is RankThat worth the higher price?
It depends on the job. For keyword ideas on one site, Ubersuggest is cheaper. If you run SEO for clients, RankThat includes daily tracking, fixes applied in WordPress, white-label reports and a client portal, which Ubersuggest doesn't offer.
Does RankThat have a lifetime plan?
No. RankThat is billed monthly or yearly (yearly is 10 months' price), and you can cancel any time.
Is there a free trial?
Every RankThat plan has a 14-day free trial. You add a card when you sign up, you aren't charged until the trial ends, and you can cancel before then.