SEO guides
How we do the work on client sites, written down step by step.
Agencies
Monthly SEO report template for clients (with examples)
A monthly SEO report template clients actually read: plain-English summary, leads, search traffic, rankings, work done and next steps, with fair comparisons.
8 min readAI search
How to get your business recommended by ChatGPT
How ChatGPT and other AI assistants decide which businesses to mention, and the practical steps that make yours more likely to be named and cited.
8 min readContent
Content refresh guide: how to update old posts that lost traffic
Find posts losing traffic, work out why, and decide whether to update, rewrite, merge or remove them. A step-by-step process with Search Console.
8 min readGetting started
Keyword research for small businesses: a practical method
How a small business finds the searches worth targeting: customer language, intent, local terms, what the results show, and mapping keywords to pages.
8 min readLocal SEO
Local SEO checklist: 30 things to get right
A practical local SEO checklist for service businesses and shops: Google Business Profile, website pages, citations, reviews, schema and tracking.
8 min readTechnical SEO
How to do an SEO audit: a step-by-step process
A practical SEO audit in nine steps: crawling, indexing, titles, content, links, speed, schema, local and AI readiness, then a fix list in the right order.
9 min readTechnical SEO
How to fix crawl errors in Google Search Console
What each crawl and indexing error means, which ones matter, and how to fix 404s, soft 404s, server errors, redirect errors, blocks and noindex problems.
8 min readWordPress
WordPress SEO setup: the settings that matter
Set up a WordPress site for SEO step by step: visibility settings, permalinks, one SEO plugin, sitemaps, archives, schema, speed and Search Console.
8 min read